What is WC Price History
WC Price History is a powerful WordPress plugin designed specifically for WooCommerce stores that automatically tracks and displays the lowest price of products over a configurable period (default: 30 days). The plugin helps e-commerce businesses comply with European Union regulations while providing valuable pricing information to customers.
Key Features:
- Automatic price history tracking for all WooCommerce products
- Displays lowest price from the last 30 days (configurable)
- Full compliance with EU Omnibus Directive (98/6/EC Article 6a)
- Flexible display options (product pages, shop, categories, tags)
- Shortcode support for custom placement
- Optional WooCommerce REST API exposure of lowest price and full history (off by default; see Plugin Configuration)
- Support for product variations and sales
Benefits of using the plugin
For Store Owners:
- Legal Compliance: Automatically meet EU requirements for price reduction announcements
- Customer Trust: Transparent pricing builds customer confidence
- Sales Boost: Highlighting price reductions can increase conversion rates
- Easy Management: Set-and-forget functionality with minimal configuration
- Flexible Display: Show pricing information exactly where you need it
For Customers:
- Price Transparency: See the lowest price in recent history
- Informed Decisions: Make better purchasing choices with complete price information
- Trust Building: Clear pricing history increases confidence in the store
- Value Recognition: Easily identify genuine deals and discounts
EU Law compliance (Omnibus Directive)
The plugin is specifically designed to help WooCommerce stores comply with the European Union Omnibus Directive (98/6/EC Article 6a), which requires:
Key Requirements:
- Display the lowest price from the last 30 days when announcing price reductions
- Show this information clearly and prominently to customers
- Apply to all products that are on sale or have reduced prices
- Ensure the information is accurate and up-to-date
How WC Price History Helps:
- Automatic Tracking: Continuously monitors all price changes
- 30-Day Window: Default configuration matches EU requirements
- Sale-Specific Display: Can show lowest price only when products are on sale
- Flexible Counting: Count from sale start date or current date as required
- Clear Display: Prominently shows the lowest price with customizable text
- Audit Trail: Maintains complete price history for compliance verification
Legal Disclaimer: While WC Price History helps implement the technical requirements of the Omnibus Directive, store owners are responsible for ensuring full compliance with all applicable laws and regulations in their jurisdiction. Always consult with legal professionals for specific compliance requirements.